ACE SPRAY PAINT AND BRUSH-ON REDESIGN

CHALLENGE: Refresh the look of existing spray paint packaging while updating copy to meet the new 2017 regulatory updates for aerosol coatings. Then update Brush-On Labels to follow the newly redesigned Spray Paint category.

SOLUTION: Created a consistent family appearance of products across the entire line. Improved feature and benefits by positioning callouts more prominently on packaging. Refreshed the color palette of the Ace Premium line to modernize the color offering.

CONTRIBUTION: Part of four-person design team. Personally developed imagery, conducted color studies and determined hero should be color-matched to each paint can color, designed product title lockups of all non-Rust Stop items, tested hierarchy and placement of feature and benefit copy.

ADDITIONAL CREDIT: Ted Mielas, Aldo Peralto and Al Krasauskas

AWARDS: 2017 BrandPackaging Design Gallery People’s Choice Awards >> People’s Choice Award >> Metal Packaging