ACE BRAND PRIVATE LABEL PACKAGING STANDARDS + MANUAL

CHALLENGE: Take the existing Domestic bilingual/unequal-prominence style and the accompanying Private Label Standards manual and adapt, update and expand it to encompass the four new emerging markets — International, Canadian, Latin America and Middle East/North Africa (MENA). New styles need to be as detailed as possible so global vendors can use one guide to create Ace packaging any market.

SOLUTION: The completed Brand Standards has decreased revisions cycles, as well as expedited artwork creation, which in turn increases speed to market. Cheat Sheets and Templates for each region provided global vendors the tools needed to easily create the cohesive packaging Ace needed for global brand recognition.

CONTRIBUTION: Project Owner/Designer. Responsible for coordinating, organizing, updating, writing and outputting the final 300+ Ace Brand Private Label Standards Manual. Corrected the existing Domestic Standards Manual and developed all the new standards, artwork and copy needed to illustrate the creation of new regional styles.

Developed English/Spanish/French equal-prominence packaging standards for the new International region. Developed English/French equal-prominence standards that adhered to the stringent packaging requirements in the Canadian market. Developed English/Spanish equal-prominence standards for the growing Latin American market. Researched Arabic packaging and developed English/Arabic equal-prominence packaging so Ace could approach and get a foot-hold in the MENA (Middle East/North Africa) region.

Created an InDesign book file that brought together each regional guide into one document so master pages, styles and cross-references could be standardized and maintained. Added bookmarks so exported PDFs were interactive and easy to navigate.

Created detailed Cheat Sheets for each region focusing on Design Guidelines, Typography, Ace Promise Lockup, Legal Copy and UPCs, Color Versioning, Icons and Logo Usage.

Created Templates for each region that included three orientations with five standardized sizes. Templates consisted of front panel artwork in Core, Premium and Lawn & Garden styles and in both Lithography and Flexography versions. Back panel templates were also created for Core, Premium and white backgrounds.