CELEBRATIONS 'HALLOWEEN' PRIVATE LABEL EXTENSION

CHALLENGE: Develop a new sub-brand of the Celebrations Brand family for a new line of incandescent and LED lights, décor and projection units.

SOLUTION/CONTRIBUTION: Project Design Lead/Production. Developed an extensive variety of concepts. Designed logo and established final look and feel. Created lead artwork and new icons, developed brand standards and incorporated it into a style guide that vendors could use to successfully recreate the packaging.

ADDITIONAL CREDIT: Aldo Peralto (Brand Family Sell Sheet)