UNITED AIRLINES PRINT ADS
CHALLENGE: Take agency supplied templates for each campaign and fulfill ad requests in multiple sizes and languages for Domestic and International markets.
SOLUTION/CONTRIBUTION: Standardized templates to be consistent in proportions and type styles. Created one-off ads to fit with campaign theme as needed. Requested and typeset translations in multiple languages, including Chinese and Korean. Collected ads for output and sent to publications. Created standardized forms to simplify advertising requests for the Marketing department. Created asset library to organize images for use by Creative Services. Standardized and created new logos as needed.
PRINT CAMPAIGN ADS (2006-2007)
UNITED AIRLINES ADS //// SELECTION FROM 2005-2007 CAMPAIGN
UNITED AIRLINES ADS //// REBRANDING AD BEFORE + AFTER
PRINT CAMPAIGN ADS (2005)
UNITED AIRLINES ADS //// SELECTION FROM 2004 CAMPAIGN
PRINT CAMPAIGN ADS (2003-2004)
UNITED AIRLINES ADS //// SELECTION FROM 2003 CAMPAIGN
UNITED AIRLINES ADS //// 2003 CAMPAIGN STANDARDIZATION DOCUMENT
PRINT CAMPAIGN ADS (2001-2002)
UNITED AIRLINES ADS //// SELECTION FROM 2001-2002 CAMPAIGN